darkside.Darkside Productions
2023–present
Writing and directing psychological horror, thrillers, science fiction, and drama. Credits and collaborators are listed with each film.
Watch the films ↗About / Los Angeles
Giulia
Mucciarelli.
I lead brand launches,
films, and live experiences.
Brand launches.
Film sets.
I’m a creative director, filmmaker, and photographer based in Los Angeles. I lead projects from the first idea through design and production.
My work spans brand identities, launch films, and live experiences. Through Darkside Productions, I write and direct independent films. Away from the set, I photograph live music, people, and places.
01 /
Selected experience.
- 2021–presentNVIDIA
Creative Director
Brand launches, films, keynotes, and live experiences. Leading art direction and design teams, agencies, and production partners.
- 2017–2021McAfee
Director of Creative X & Web Experience
Brand strategy, digital experiences, and executive communications. Progressed through brand leadership roles across the company.
- 2015–2018MeGwise Creative Studio
Founding Creative Director
Independent studio work across the U.S. and Europe, including the Ecuador pavilion at Expo Milano 2015.
02 /
Independent practice.
Photography
2021–present
Concerts, portraits, and documentary work. On stage with live bands, backstage with crews, and out in the world.
See the photographs ↗On filmmaking
About the Director
Giulia Mucciarelli is an Italian-born filmmaker based in Los Angeles, drawing from photography, visual design, and years of creative direction across tech and entertainment. Her films are grounded in bold visual language and emotional precision, often navigating fractured timelines, heightened realities, and the psychological weight of sound. Grounded in performance and psychological depth, her work explores where grief, memory, and identity collide—and what emerges when those boundaries collapse.
"Cinema is control—of color, time, silence, violence.
A story should seduce, then bite. It should crawl under your skin and stay there. It shouldn’t be built for comfort, but for tension, rupture, precision. I’m drawn to myth and ritual, to imagery that lingers like a half-remembered dream. If you're watching and something feels just off-kilter—good. That means it's working."
A story should seduce, then bite. It should crawl under your skin and stay there. It shouldn’t be built for comfort, but for tension, rupture, precision. I’m drawn to myth and ritual, to imagery that lingers like a half-remembered dream. If you're watching and something feels just off-kilter—good. That means it's working."
03 /
Study & training.
- Visual Design, BAAccademia di Belle Arti, Cuneo
- Directing & Cinematography CertificateUCLA · 2022–2024
- ASC Master ClassAmerican Society of Cinematographers · 2023
- Advanced Digital PhotographyHarvard Extension School · 2021