Bathtubs, Snakes and WannaCry!

Use familiar fears to explain how we misread risk in the physical and digital world.

Creative ideaBathtubs, snakes, and everyday decisions make an abstract cybersecurity problem tangible.

My role: Creative Direction / McAfee Brand Team
Deliverables: Keynote storytelling · Film · Visuals

Keynote visuals

The story

How we think about risk in the physical and digital world

As humans, we are awful at perceiving risk. We are influenced by media, anecdotal data and evolutionary biology. Irrational fears lead humans to misperceive actual risks and sub-optimize risk reduction in both the physical and cyber world. In order to combat this, we need to be aware of our biases and embrace data and science-based approaches to assess and mitigate risk.

Creative Direction x McAfee Brand Team | Project Lead: Mel de Beer, Giana Kischmischian

Watch

" So why don’t we think twice about getting into a car and driving at 70 miles an hour on the highway, but are petrified when a snake crosses the hiking trail? The answer, in this case, is evolution. Studies have shown that humans, even small children, are instinctively able to quickly identify snakes. Researchers believe this evolutionary ability allowed humans to survive…by avoiding threats in the wild. "

" One observation is that the frequency of an event is inversely proportional to its impact… we see the exact same thing in nature... whether we’re talking about tornadoes, earthquakes or asteroid impacts. "

Audience feedback

The RSA Attendees' Feedback

Always / Never

Image index 9 images