darkside.DGX Spark / 25
Bring DGX Spark into view: the hardware, the people using it, and the launch.
- My role
- Creative Direction / RTX PRO & DGX Spark
- Deliverables
- Product imagery · Portraits · Launch assets
- Year
- 2025
Product imagery
DGX Spark is the world’s smallest AI supercomputer, empowering millions of researchers, data scientists, robotics developers and students to ignite individual innovation and AI at the edge with 1 PFLOP of NVFP4 AI compute performance.
Launch context
NVIDIA AI Conference GTC — 7 days KPIs: #43 million keynote views, 58.000+ global PR articles, 216.5K registrants, 61.9K attendees, 2 Million unique web visitors, campaign CTR 41.3%, positive sentiment +14%, 23.1M impressions + partner ecosystem launch with ASUS, Dell, Gigabyte, Lenovo, HP, MSI
Role: Creative Direction x RTX PRO and DGX Spark
These figures describe the event or launch as a whole, not this creative contribution alone.
AI on the desktop
AI has transformed every layer of the computing stack. It stands to reason a new class of computers would emerge — designed for AI-native developers and to run AI-native applications. With these new DGX personal AI computers, AI can span from cloud services to desktop and edge applications.
Inside GB10
At the heart of DGX Spark is the NVIDIA GB10 Grace Blackwell Superchip, optimized for a desktop form factor. GB10 features a powerful NVIDIA Blackwell GPU with fifth-generation Tensor Cores and FP4 support, delivering up to 1,000 trillion operations per second of AI compute for fine-tuning and inference.
AI compute power has so far been reserved for those with access to pricey cloud clusters. But Nvidia’s DGX Spark packs 1 petaflop of compute and 128GB of memory into a small-sized desktop, powered by the company’s Grace Blackwell GB10 Superchip.
Film
Photography
Image index 41 images
