darkside.GeForce / 26
Campaigns, keynote visuals, and a live festival for GeForce.
- My role
- Creative Direction / RTX & GeForce
- Deliverables
- Campaign films & imagery · Keynote visuals · Festival creative
- Year
- 2025–2026
Campaign & games.
Game imagery and launch films, including 007 First Light. I produced and directed the partnership film with IO Interactive’s development team.
Art Direction: Trey Hollinger
GTC SJ 20216 / 7 days KPIs: #39 Million keynote views, #292,000 GTC registrants, #35,000 in-person attendees, 44000+ global PR articles, 542 PSG Partners Activated, over 2,100 web pages launched globally driving 3X traffic to nvidia.com.
“While there could be some comparisons to generative AI, DLSS 5 is consistent and coherent in its rendering of the game world, the environments and the characters within it. It's capable of working with standard rasterised games, RT supported titles and path-traced experiences - the higher fidelity you give to the model, the better the end results you'll see from it in terms of material response, lighting and shading.”
— DigitalFoundry
On stage.
Product reveals, demos, and the audience at NVIDIA’s keynote.
GeForce Gamer Festival.
Seoul, 2025. GeForce’s 25th anniversary in Korea brought together live music, gaming, product reveals, and partner showcases.
Art Direction: Trey Hollinger
Image index 47 images
