Grace Hopper / 22

From competitive research to keynote imagery for NVIDIA’s Grace Hopper launch.

Deliverables: Research · Launch visuals · Look development
Year: 2022

Keynote films

“NVIDIA GTC Blows Your Mind, Every Time” – Headline, Nasdaq

7 days KPIs: #30 Million keynote views +32%, #217,000 GTC registrants +141%, 53,000 attendees, and 5,200+ global PR articles +48%.

Goal: Build programming with our best curated content that draws developers, technologists and business leaders to join sessions online around the globe.

These figures describe the event or launch as a whole, not this creative contribution alone.

NVIDIA Hopper H100 Launch

“NVIDIA launches Hopper GPU architecture, a masterpiece with TSMC. Twenty H100 GPUs can sustain the equivalent of the enLre world’s internet traffic.” — Li-Wen Chen, Apple Daily

Competitive research

Competitive research: Xbox, Microsoft, Graph Core, Intel, AMD, IBM, Apple, Arm, Google, Samsung.

The Nvidia Neural Network

“NVIDIA the company feels like a deliberate design, nearly 29 years in the making. The company started acceleraLng defined graphical funcLons, then invented the shader, which has made it possible to program the hardware doing that acceleraLon. The new approach to processing, though, required new tools, so NVIDIA invented them, and has been building on their fully integrated stack ever since.” — Ben Thompson, Stratechery

2. Research

3. Create

Keynote Look Dev /22

Image index 44 images