darkside.NVIDIA RTX Spark
Launch a new NVIDIA brand with a look and feel of its own.
Creative ideaTransparent hardware and luminous circuitry make the superchip the visual anchor.
- My role
- Creative Director
- Deliverables
- Launch film · Keynote visuals · Product demos
- Launch
- COMPUTEX · June 2026
Built around the chip.
The visual identity extends from product imagery to web, film, and the badge on the device.
The brand goes live.
Keynote visuals, product demos, and hardware displays brought the campaign to GTC Taipei at COMPUTEX 2026.
4 weeks
Launch work
finalisation window
28.6M
Keynote views
across the event
31.1%
RTX Spark announcement
share of voice
Reach and share of voice describe the event and announcement, not this creative work alone.
Source: seven-day event reporting
One identity. Every format.
Guidelines for composition, cropping, badges, and materials keep the campaign consistent.
Inside the image.
Product geometry, cutaways, materials, and lighting studies behind the final images.
05 /
Watch & read.
Image index 46 images
